Jane Austen loved by under 30's, why?

January 20, 2019 4 min read 0 Comments

Jane Austen loved by under 30's, why?

A long dead 19th century author who wrote about the rather limited lives of women, in a time when success was defined by who you married, might seem a strange crush for the modern millennial, yet on Instagram the hashtag ‘#janeausten’ brings up over half a million hits and counting.

Part of this is surely down to her abilities as a writer – powerful observations, smart and witty dialogue, and the kind of independent and intelligent female leads that Hollywood still hasn’t quite caught up with. However, that only explains her general appeal, whereas on my own book website, she continuously tops the bestseller lists amongst 18-30 year olds in particular.

So what is it about her that appeals so much to young women today?

She was a Woman Ahead of her Time

“I was so intrigued and inspired by Jane’s life.”  Sarah, 23

From many of the comments we receive it seems the attraction might well be Jane herself. As an author who generated her own income she was considered unconventional, to say the least, and simply outrageous to many. As was the fact she never married; in fact, Jane turned down a marriage proposal – an experience she drew on when writing Pride and Prejudice, where Lizzie Bennett turns down two of her own, even if she does end up marrying in the end.

Jane would have been a Social Media Influencer Today

“I find Jane Austen so inspiring as a young writer”  Vikki, 26

By becoming a writer, Jane gave herself a voice and the ability to express herself to women of her age and class – something that was especially powerful at a time when there were no female politicians, and few women in public life whatsoever, and conventional wisdom suggested that the only way to have any real power was to share a pillow with a successful man.

She was also a great letter writer, keen to share news, gossip and ideas on a daily basis, although tragically few survive as her sister burnt most of them at Jane’s request.  Something else that might chime with a generation facing being worse off than their parent’s one, is that Jane’s life was far from secure. She struggled with money all her life, and often had to rely on her parents. Sound familiar?

click  for the perfect gift idea!                                                                                                                                               She Invented the Reality TV Genre                                   “She can make everyday life and situations sound so interesting. Also, her humour is perfect!” Emma, 30

Prior to Jane Austen, most published novels were either vast historical epics or moody, gothic affairs, which, had they been made into films, would surely have needed a cast of thousands and a special effects budget running into the millions. Jane’s novels, meanwhile, placed the reader as a fly on the wall in the fashionable drawing room of the day, meaning that Sense and Sensibility and Made in Chelsea actually have a surprising amount in common.

click for our editor's picks!                                                                                                                                                  A Drawing Room or a Coffee Shop – What’s the Difference?                                                                             “I just love her writing, it’s so eloquent.” Zara, 19

Considering that previous generations had a dependence on a well-oiled night in a night club for dating opportunities, it’s hardly surprising that millennials drink less, with nearly a quarter now abstaining completely. As such, they are far more likely to choose a digitally arranged and predominately sober meeting in a coffee shop - which if you think about it, is not that different from a pen-and-paper arranged meeting in a Regency drawing room. Plus, Jane’s characters, like Pride and Prejudice’s unstoppable Elizabeth Bennet, are independent, fun, witty, clever and usually two steps ahead of any man in the book, which makes for a pretty good dating model for us all.

 Shop Our Entire Jane Austen Collection!



Also in Country House Book Blog

Wandering the Halls of Horror: Sub-Genres of Horror Literature
Wandering the Halls of Horror: Sub-Genres of Horror Literature

October 15, 2020 3 min read 0 Comments

Oh, horror, you loveable realm of madness you. A genre created to delve into our deepest fears, to haunt us in more ways than we could ever have imagined was possible. And, as though that wasn't enough, the decades and centuries have seen horror branch out in unfathomable directions, picking apart phobias, terrors, and petrifying possibilities to unnerve readers even more - and we can't get enough of it. Here are some of horror's most successful and effective sub-genres, the kinds of reads that only the bravest dare to approach...
Read More
Frankenstein: Exploring Horror's Most Tragic Tale
Frankenstein: Exploring Horror's Most Tragic Tale

October 06, 2020 3 min read 0 Comments

Mary Shelley's Frankenstein is one of the most critically acclaimed and widely read works of classic horror fiction in all of literature. At over two centuries old, it remains as effective, haunting, and thought-provoking today as it has ever been, still in print and continuing to be adapted near countless times in a variety of formats. But, despite the effectively macabre and shockingly unnerving events and imagery conjured by Shelley, the tragic "monster" of the story remains possibly the most influential and memorable aspect of this tale. Let's delve into the darkness and take a look at why this is the case.
Read More
7 Reasons Why We Love Vintage Books - Obviously!
7 Reasons Why We Love Vintage Books - Obviously!

September 25, 2020 4 min read 0 Comments

Old books or new? This simple question has long been a subject of debate between readers and bookworms around the world. In the end it all comes down to personal taste, but a strong argument can be made for why either is a more attractive choice to adorn your bookshelf with - and as a vintage bookstore, you should known where we stand on the matter already. That's why we're here to explain that old, rare, vintage, and antique books are not just deserving of a place in your literary collection, but have a right to be there.
Read More